Plans and pricing for every stage of building
Every plan includes the full 7-stage methodology, from idea to growth. Plans differ in how much you can do each month.
Everything in each plan
How plans work
- Your monthly tokens reset at the start of each billing period.
- The free trial is one per person: 7 days, with 300,000 tokens and 4 generated documents.
- Plans do not renew automatically. You choose to renew, so there is nothing to cancel.
- Prices show in US dollars or Egyptian pounds based on your location. Annual billing saves 20%.
- Everything you create stays in your workspace when you change plans.
Token top-ups
On a paid plan and out of tokens before your period ends? Add a pack. Top-up tokens are added on top of your plan for the current period.
Plans FAQ
What is a token?
Tokens measure how much work the AI does for you: every message, research step and document uses some. A typical coaching conversation uses a few thousand tokens. Generated documents such as PRDs use more, which is why each plan also lists a document allowance.
What happens when I run out of tokens?
Your work stays saved. On the free trial you can choose a plan to continue. On Builder you can upgrade to Pro or add a token top-up. On Pro you can add a top-up. Your allowance resets at the start of your next billing period.
Do I need a credit card for the free trial?
No. The 7-day free trial includes 300,000 tokens and 4 generated documents, and you only pay if you choose a plan afterwards. The trial is one per person.
Can I switch plans later?
Yes. You can move from Builder to Pro at any time, and everything you created stays in your workspace. Plans do not renew automatically, so you decide each period whether to continue.
How does annual billing work?
Annual billing is paid once for the year and costs 20% less than paying monthly. You get the same monthly token and document allowance either way.
Which currency will I pay in?
Prices show in US dollars or Egyptian pounds based on your location, and you can switch the currency on this page to compare.
How does the Team plan work?
The Team plan covers the Owner plus one seat for $199 a month. Each extra seat is $59 a month and adds 2,000,000 tokens to a shared pool. Start with a free 7-day Team trial for up to 3 seats, and pay only if you decide to stay.
Start with 7 days free
Run a real product through Discovery with 300,000 tokens and 4 documents. No credit card required.
Start your 7 days free trial