Glossary · Strategy

Minimum Viable Product (MVP)

An MVP is the least you can build to validate the riskiest assumption behind an idea, not a cut-down v1. Depending on what's uncertain, an MVP might be a landing page, a concierge service, or a single working feature. Its success is measured in learning, not polish — the goal is evidence before heavy investment.

Related terms

Assumption Mapping

Listing the beliefs a product depends on and ranking them by risk so you test the riskiest first.

Product-Market Fit (PMF)

The point where a product satisfies strong market demand, shown by retention and organic pull.

Product Discovery

The continuous work of deciding what to build by validating problems with real evidence before committing to a solution.

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