Glossary · Discovery

Product Discovery

Product discovery is the ongoing practice of learning whether a problem is real, worth solving, and solvable — before engineering builds the solution. It combines customer interviews, market and competitor research, and small tests to replace opinion with evidence. Done well, discovery kills bad ideas cheaply and points the roadmap at problems users will actually pay to have solved.

Related terms

Jobs to be Done (JTBD)

A lens that frames a product as the 'job' a customer hires it to do, focusing on outcomes over features.

Customer Interview

A structured 1:1 conversation that captures how users really behave, in their own words.

Assumption Mapping

Listing the beliefs a product depends on and ranking them by risk so you test the riskiest first.

Minimum Viable Product (MVP)

The smallest version of a product that lets you learn the most about a key assumption.

Put the method into practice.

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