Stage 2 · Strategy
Turn evidence into a strategy you can defend
From value proposition to P&L, every choice traces back to what you learned in Discovery.
7 days free. No payment until you decide to stay.
Easy to set up →Built for clinics →ShiftWiseSpreadsheetsEnterprise WFM
The problem
Why this matters
Strategy decks are often written from opinion, then defended for months.
Positioning, pricing and metrics get decided in different meetings and drift apart.
Nobody writes down the risky assumptions until one of them breaks.
How it works
15 steps, guided by the coach
The coach walks you through each step, tracks your progress and moves on when the step's output is agreed. Click a step to see what it produces.
Step 1 of 15 · what you get
Value Proposition
What you offer, for whom, and why it beats the alternatives.
Customer jobsCover every shiftKeep the team fair
ProductsOpen shift alertsFair-hours rota
PainsGaps found at 6 amUnplanned overtime
Pain relieversAlerts qualified staff in 60 s
GainsCalm weekendsLower agency spend
Gain creatorsOne-tap acceptOvertime forecast
- Customer jobsCover every shiftKeep the team fairProductsOpen shift alertsFair-hours rotaPainsGaps found at 6 amUnplanned overtimePain relieversAlerts qualified staff in 60 sGainsCalm weekendsLower agency spendGain creatorsOne-tap acceptOvertime forecast
Positioning against real competitors
Your position is set against the competitors you found in Discovery, not against a blank page.
Easy to set up →Built for clinics →ShiftWiseSpreadsheetsEnterprise WFMGeneric rota apps
Business model on one page
The Business Model Canvas is filled from your evidence, and every block says where it came from.
| Block | Answer |
|---|---|
| Customer | Clinics with 10 to 80 staff |
| Value | No unfilled shifts, less overtime |
| Revenue | $4 per staff member a month |
| Channel | Clinic manager communities |
Goals you can measure
One North Star metric, the metrics that drive it, and OKRs for the next quarter.
Target95%
Today71%
OKRs3
Risks written down early
Every risky assumption goes into a log with a test and a date, so it gets checked before it costs you.
- Managers will pay per staff member
- Staff will install a second app
- Clinics can import rotas from Excel
What you leave with
Real outputs, not just a chat
- Value proposition, vision, goal and problem statements
- A Business Model Canvas
- MVP approach and go-to-market plan
- North Star, OKRs and KPIs
- A risk and assumptions log
- An estimated P&L
One connected path
Questions
Common questions
No, but Strategy is stronger with it. If evidence is missing, the coach tells you which gap matters and may suggest going back one step.
Yes. Ask the coach for a document and download it, or use the stage recap that saves decisions, open assumptions and sources.
That is normal at this point. The P&L and market numbers show their assumptions, so you can improve them as you learn.
No. Product teams use it for new products, new markets and big features inside existing companies.
Explore more of Prodstack
The 7 stages
Stage 1DiscoveryValidate the problem with research, interviews and market size.Stage 2StrategyPositioning, business model, go-to-market, metrics and P&L.Stage 3PrioritizationA ranked list from two methods, with the reasons.Stage 4RoadmapRoadmaps shaped for leaders, teams or investors.Stage 5RequirementsJourneys, rules, missing scenarios, then a PRD or BRD.Stage 6Backlog3-part user stories and coding agent prompts.Stage 7GrowthPMF, AAARRR funnel, CAC and the right growth strategy.
Capabilities
CapabilityConnectors41 tools, from Jira and GitHub to Stripe and PostHog.CapabilityPortfolioHealth, stage and risks across products or startups.CapabilityCollaborative sessionsA shared coach session plus a private side chat.CapabilityShares and usageA share per member, usage by month.CapabilityProduct memoryOne memory across stages, files and chats.CapabilityTraceabilityThe why behind every decision, and alerts on conflicts.
Know what to build before you build it.
Try every stage and capability free for 7 days.