Glossary · Growth

Activation

Activation is the point at which a new user reaches their first meaningful outcome — the 'aha' moment that predicts retention. Defining and instrumenting the activation event lets teams shorten the path to value and measure onboarding. Improving activation is usually the highest-leverage growth work early on.

Related terms

Retention

The rate at which users keep coming back and continue to get value over time.

Feature Adoption

The share of eligible users who discover and use a given feature.

AARRR (Pirate Metrics)

A funnel of five growth stages: Acquisition, Activation, Retention, Referral, Revenue.

Put the method into practice.

Prodstack is the AI product operating system that turns terms like this into shipped, evidence-backed work — from discovery to growth.

Start your 7 days free trial