Glossary · Growth

Feature Adoption

Feature adoption measures how many of the users who could benefit from a feature actually find and use it. Low adoption often signals a discoverability or value problem, not a missing feature — and building more on top rarely helps. Tracking adoption prevents the 'feature factory' trap of shipping things nobody uses.

Related terms

Activation

The moment a new user first experiences the product's core value.

Kano Model

Classifying features by how they affect satisfaction: basic, performance, or delighter.

Cohort Analysis

Grouping users by a shared start point to see how behavior changes over time.

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