Glossary · Discovery

Competitive Analysis

Competitive analysis studies direct competitors, indirect substitutes, and the 'do nothing' option to understand where each falls short. A 2×2 landscape (for example, depth of method × accessibility) reveals the empty quadrant a new product can own. The point is not to copy features but to find a position rivals structurally cannot occupy.

Related terms

TAM, SAM, SOM

Three nested estimates of market size: total, serviceable, and realistically obtainable.

Positioning

Deliberately defining what your product is, who it's for, and why it's the best at something.

Value Proposition

A clear statement of the specific value a product delivers to a specific customer.

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