Glossary · Discovery

Value Proposition

A value proposition maps a customer's jobs, pains, and gains to your product's features, pain relievers, and gain creators. It answers, for one segment, why this product is worth choosing over the alternatives. A strong value proposition is specific and evidence-backed, not a list of adjectives.

Related terms

Jobs to be Done (JTBD)

A lens that frames a product as the 'job' a customer hires it to do, focusing on outcomes over features.

Positioning

Deliberately defining what your product is, who it's for, and why it's the best at something.

Product-Market Fit (PMF)

The point where a product satisfies strong market demand, shown by retention and organic pull.

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