Glossary · Strategy

Target Market

A target market is the well-defined segment whose problem you solve best and who you'll pursue before anyone else. Narrowing the target sharpens positioning, messaging, and the roadmap, and makes early word-of-mouth possible. Trying to serve everyone at once usually means resonating with no one.

Related terms

Persona

A composite, evidence-based profile of a target user segment.

TAM, SAM, SOM

Three nested estimates of market size: total, serviceable, and realistically obtainable.

Positioning

Deliberately defining what your product is, who it's for, and why it's the best at something.

Put the method into practice.

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