Glossary · Strategy

Go-to-Market (GTM)

A go-to-market strategy defines how you'll acquire, convert, and retain customers — the target segment, unique value proposition, pricing, channels, and launch sequence. It's often phased, starting with low-cost, high-trust channels before scaling paid acquisition. GTM connects the product to real revenue.

Related terms

Positioning

Deliberately defining what your product is, who it's for, and why it's the best at something.

Pricing Strategy

How a product captures value through packaging, tiers, and price points.

AARRR (Pirate Metrics)

A funnel of five growth stages: Acquisition, Activation, Retention, Referral, Revenue.

Customer Acquisition Cost (CAC)

The total sales and marketing cost to acquire one new paying customer.

Put the method into practice.

Prodstack is the AI product operating system that turns terms like this into shipped, evidence-backed work — from discovery to growth.

Start your 7 days free trial