Glossary · Growth

Pricing Strategy

Pricing strategy decides how you package and charge for value — the model (subscription, usage-based, tiered), the price metric, and the fences between tiers. Because price directly sets revenue and positioning, small changes can outweigh months of feature work. The strongest pricing is anchored to the value customers actually receive.

Related terms

Go-to-Market (GTM)

The plan for how a product reaches and wins customers across channels and pricing.

Business Model Canvas

A one-page view of how a business creates, delivers, and captures value across nine blocks.

Customer Lifetime Value (LTV)

The total revenue (or profit) a customer generates over their entire relationship with a product.

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