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Glossary · Strategy

Product Strategy

Product strategy is a coherent set of choices — target customer, problem, positioning, and business model — that turns a vision into a plan a team can act on. It defines what you will not do as much as what you will. Good strategy is falsifiable: it rests on assumptions you can validate or disprove with evidence.

Related terms
Product Vision
The long-term future a product is trying to create, big enough to inspire and specific enough to believe.
Positioning
Deliberately defining what your product is, who it's for, and why it's the best at something.
North Star Metric
The single metric that best captures the core value a product delivers to customers.
Product Roadmap
A communication tool that shows how a product will evolve to deliver strategy over time.
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