All terms
Glossary · Strategy

Business Model Canvas

The Business Model Canvas maps nine building blocks — customer segments, value propositions, channels, relationships, revenue streams, key resources, activities, partners, and cost structure — on a single page. It makes the whole model visible so teams can spot weak links and test the riskiest blocks. Each block should be labeled with your confidence in it.

Related terms
Value Proposition
A clear statement of the specific value a product delivers to a specific customer.
Go-to-Market (GTM)
The plan for how a product reaches and wins customers across channels and pricing.
Product Strategy
The set of choices about where to play and how to win that connects vision to execution.
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