Glossary · Prioritization

Kano Model

The Kano model sorts features into Basic (expected — their absence angers users), Performance (more is better), and Delighter (unexpected excitement) categories. It reminds teams that not all features move satisfaction the same way, and that today's delighters become tomorrow's basics. Surveys reveal which category a feature falls into for your users.

Related terms

RICE Scoring

A prioritization formula: Reach × Impact × Confidence ÷ Effort.

MoSCoW

Sorting requirements into Must, Should, Could, and Won't have.

Feature Adoption

The share of eligible users who discover and use a given feature.

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