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Glossary · Personas

Product Manager

A product manager owns the 'why' and 'what' of a product, working across discovery, strategy, prioritization, and delivery to ship outcomes rather than output. They balance user needs, business goals, and technical constraints, and are measured on results they don't fully control. Strong PMs replace opinion with evidence at every decision.

Related terms
Product Owner
The role that owns and prioritizes the backlog, turning strategy into buildable work for an agile team.
Product Strategy
The set of choices about where to play and how to win that connects vision to execution.
Product Discovery
The continuous work of deciding what to build by validating problems with real evidence before committing to a solution.
Product Roadmap
A communication tool that shows how a product will evolve to deliver strategy over time.
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