Glossary · Strategy

Product Vision

A product vision describes the world you want to exist because your product succeeded — usually a few years out. It anchors every strategic decision and rallies the team and investors around a shared destination. The best visions are concise (often under 60 words) and outcome-focused rather than feature-focused.

Related terms

Product Strategy

The set of choices about where to play and how to win that connects vision to execution.

North Star Metric

The single metric that best captures the core value a product delivers to customers.

Product Roadmap

A communication tool that shows how a product will evolve to deliver strategy over time.

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