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Glossary · Strategy

North Star Metric

A North Star Metric is the one number that most closely reflects the value customers get — for example, weekly active teams or messages sent. It aligns the whole company on outcomes rather than vanity numbers, and is usually paired with a small set of input metrics that teams can move. The right North Star rises only when customers genuinely succeed.

Related terms
Product-Market Fit (PMF)
The point where a product satisfies strong market demand, shown by retention and organic pull.
OKRs
Objectives and Key Results — a goal framework pairing an ambition with measurable outcomes.
Retention
The rate at which users keep coming back and continue to get value over time.
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